Hello!
Hola!
வணக்கம்
नमस्ते
你好
Ni-kay-tha-na or you can call me Nike! :)
Nike means Goddess of Victory in Greek
I'm a designer who focuses on building the right product, experiences and I ask a lot of 'Why?'. That might make me annoying but it's the curiosity that drives me to do more.
My goal is simple: make people’s lives easier through design.
I love getting into the weeds with research, collaborating with engineers and PMs, and shipping things. No fluff - just design that works.
What do I love doing?
Building useful things and obsessing about users. Well, not in a stalker-way but in a designer-way.
What do I bring to the table?
strong product thinking
solutions for users AND stakeholders
can deliver results 2x fast under tight deadlines - perks of startup exp.
How do I work?
Click on image to zoom in
Design truths I'll carve on my tombstone
Form follows function
I follow this religiously, from product to building screens. Nailing the function helps me nail the form.
Design with intention
After designing a screen, I pause and ask: What’s the core action here? If any element doesn’t serve that purpose, I cut it. Subtraction is a design tool — if it doesn’t justify its spot, it’s gone.
8-Sec Gut Check
I show the design to someone who's not involved actively in design for 8 seconds. Whatever they remember tells me what’s working. If it doesn’t align with the screen’s goal, I go back and refine.
Whiteboard first, always
Whiteboarding is where ideas breathe. It’s my go-to for unlocking flow, alignment, and fast problem-solving — every time.
