archive
Welcome to my Archive collection of earlier projects that reveal my design process, decision-making, and growth as a designer.
2024 - 2025
enterprise design
ml algorithms
b2b
How I designed a machine learning–powered tool to benchmark new retail sites and confidently predict their performance
2024
Boston New Technology (BNT)
Led complete rebrand and redesign of BNT—overhauling user experience, modernizing the brand, and transforming scattered content into a sleek, engaging digital hub.
branding
website design
2023
Techstars Startup Weekend '23
Revamped the website, boosting sign-ups by 166% and revenue to $26,000
website redesign
user interviews
a/b testing