Hi, I'm Nikethana!

Hi, I'm Nikethana!

Designing more than rectangles at GrowthFactor.ai

Designing more than rectangles at GrowthFactor.ai

What do I love doing?

Building useful things and obsessing about users. Well, not in a stalker-way but in a designer-way.

What do I bring to the table?

I bring strong product thinking, building solutions that satisfy both users and stakeholders. My startup experience helped me deliver results twice as fast under tight deadlines.

How do I work?

Design truths I’ve learned

Design with intention

After designing a screen, I pause and ask: What’s the core action here? If any element doesn’t serve that purpose, I cut it. Subtraction is a design tool — if it doesn’t justify its spot, it’s gone.

8-Sec Gut Check

I show the design to someone who's not involved actively in design for 8 seconds. Whatever they remember tells me what’s working. If it doesn’t align with the screen’s goal, I go back and refine.

Whiteboard first, always

Whiteboarding is where ideas breathe. It’s my go-to for unlocking flow, alignment, and fast problem-solving — every time.

Simple wins too

Not every solution needs to be flashy. Sometimes the best answer is the simplest one — and that’s still great design.

Time-Box everything

Time-boxing forces clarity. Setting limits sharpens my focus and helps me get to stronger design decisions, faster.