How me becoming a taco truck vendor helped me understand my end-users better
How me becoming a taco truck vendor helped me understand my end-users better
First, for context, why did I have to do this?
First, for context, why did I have to do this?
My company specializes in retail real estate, but as a software person, I had zero knowledge of it. This left me disconnected from user pain points.
If I don't feel their pain, how can I design a solution to ease it?
My company specializes in retail real estate, but as a software person, I had zero knowledge of it. This left me disconnected from user pain points.
If I don't feel their pain, how can I design a solution to ease it?
So my CEO said to me,
So my CEO said to me,
"Nike, I run a taco truck. I’m opening a store in Boston. You have 3 hours to tell me WHERE and WHY — or you’re fired."
"Nike, I run a taco truck. I’m opening a store in Boston. You have 3 hours to tell me WHERE and WHY — or you’re fired."
And for the next 3 hours, I wasn't a Product Designer, I was a taco truck owner looking to expand my franchise in Boston. Where would I start?
And for the next 3 hours, I wasn't a Product Designer, I was a taco truck owner looking to expand my franchise in Boston. Where would I start?
As a business owner, what would be my priorities?
As a business owner, what would be my priorities?
Okay so now where do I get my data…? Me, a 25 year old would open ChatGPT. But what about 50+ year olds?
Okay so now where do I get my data…? Me, a 25 year old would open ChatGPT. But what about 50+ year olds?
More sleuthing on GPT and Google showed me that the system is broken.
More sleuthing on GPT and Google showed me that the system is broken.
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How did this help me?
How did this help me?