How the new design is better :
different color indications to indicate the nature of the alert
How the new design is better :
a notification once the amber alert is resolved
a history of amber alerts for users to check if and when needed
WHAT?
WHAT?
An Amber Alert is a message distributed to ask the public for help in finding abducted children.
An Amber Alert is a message distributed to ask the public for help in finding abducted children.
I was alarmed by this when I first came to the U.S - it was a blaring alarm! Scared me straight. It took me a minute to become aware of it.
Also, amber alert surpasses DND, giving a blaring alarm sound so that the user doesn't miss it.
I was alarmed by this when I first came to the U.S - it was a blaring alarm! Scared me straight. It took me a minute to become aware of it.
Also, amber alert surpasses DND, giving a blaring alarm sound so that the user doesn't miss it.
ADDTIONALLY,
ADDTIONALLY,
if a user decides to tap to know more about it, the notification vanishes!
or if a user swipes right on it, you cannot read it again
if a user decides to tap to know more about it, the notification vanishes!
or if a user swipes right on it, you cannot read it again
WHAT IS THE ISSUE? / MY HYPOTHESIS
WHAT IS THE ISSUE? / MY HYPOTHESIS
Amber Alert actually helps in saving lives - BUT, I feel the representation of the info doesn't help at all. Image source: Google
Amber Alert actually helps in saving lives - BUT, I feel the representation of the info doesn't help at all. Image source: Google
IMPORTANT INFO FROM ALERTS
IMPORTANT INFO FROM ALERTS
Victim
Suspect
Identification
Location last seen
Mode of transport used
Victim
Suspect
Identification
Location last seen
Mode of transport used
THOUGHTS?
THOUGHTS?
Thoughts on how you can improve this design? Hit me up!
Lengthy message which increases cognitive load - users will tend to ignore it if details doesn't capture their attention
Lengthy message which increases cognitive load - users will tend to ignore it if details doesn't capture their attention
Lengthy message which increases cognitive load - users will tend to ignore it if details doesn't capture their attention
Too generic of a message
Too generic of a message
Too generic of a message
No difference b/w missing child alert & weather alerts
No difference b/w missing child alert & weather alerts
No difference b/w missing child alert & weather alerts
Little information for the users to act upon
Little information for the users to act upon
Little information for the users to act upon
Information overload will not motivate the user
Information overload will not motivate the user
Information overload will not motivate the user
How the new design is better :
distinctive message indication "Child Abduction" grabs the user's attention
basic details about the missing, suspect (Sorry, Prison Mike) and the last seen are available on first glance - more information available in the next screen
quick CTA button placed to inform the police immediately
a 'Follow' button to stay updated with the news
the second page gives more details about missing, suspect and the location map
"0.3 miles from you" - numeric representation will prompt the user to act upon it immediately
How the new design is better :
distinctive message indication "Child Abduction" grabs the user's attention
basic details about the missing, suspect (Sorry, Prison Mike) and the last seen are available on first glance - more information available in the next screen
quick CTA button placed to inform the police immediately
a 'Follow' button to stay updated with the news
the second page gives more details about missing, suspect and the location map
"0.3 miles from you" - numeric representation will prompt the user to act upon it immediately
How the new design is better :
distinctive message indication "Child Abduction" grabs the user's attention
basic details about the missing, suspect (Sorry, Prison Mike) and the last seen are available on first glance - more information available in the next screen
quick CTA button placed to inform the police immediately
a 'Follow' button to stay updated with the news
the second page gives more details about missing, suspect and the location map
"0.3 miles from you" - numeric representation will prompt the user to act upon it immediately
How the new design is better :
a notification once the amber alert is resolved
a history of amber alerts for users to check if and when needed
How the new design is better :
different color indications to indicate the nature of the alert
Thank you for reading my UX observation!
Thank you for reading my UX observation!
Thank you for reading my UX observation!
How the new design is better :
different color indications to indicate the nature of the alert
How the new design is better :
different color indications to indicate the nature of the alert
LET'S SEE WHAT THE USERS ARE SAYING
LET'S SEE WHAT THE USERS ARE SAYING
LET'S SEE WHAT THE USERS ARE SAYING
Do you know what is Amber Alert?
Do you know what is Amber Alert?
"I know it's like a public emergency alert system and I've gotten plenty of Amber Alerts till now - I always want to help them but its just too much words."
"I know it's like a public emergency alert system and I've gotten plenty of Amber Alerts till now - I always want to help them but its just too much words."
"Whenever a child goes missing, we all get Amber Alert, I guess? Even there's an app called Ring that alerts you if some pet has gone missing in your neighborhood. It's more streamlined that Amber Alert."
"Whenever a child goes missing, we all get Amber Alert, I guess? Even there's an app called Ring that alerts you if some pet has gone missing in your neighborhood. It's more streamlined that Amber Alert."
"I know that it's a type of alert for the public to be on the lookout for any missing children. It's a good system but I think they could streamline the information better."
"I know that it's a type of alert for the public to be on the lookout for any missing children. It's a good system but I think they could streamline the information better."
Did you know there are other types of alerts? Elderly missing and weather alert etc?
Did you know there are other types of alerts? Elderly missing and weather alert etc?
"Wow, I didn't know that actually. I haven't seen any other than missing kids alert"
"Wow, I didn't know that actually. I haven't seen any other than missing kids alert"
"Um, no I had no idea."
"Um, no I had no idea."
"Yeah! I've seen some extreme thunderstorm alert."
"Yeah! I've seen some extreme thunderstorm alert."
How do you feel about the designs?
"It actually seems more seamless - color coded so that I know what alert it is. I like it. The info displayed could be better aligned but in general, it's much better than the existing ones."
"It's pretty cool - Aligning with iOS standards, I love it. I'm curious to see Android version. But much better than cluttered version!"
"It would help so many people if this was implemented. As a community, we could do much more if we had the right information."
Were you able to identify crucial information on first glance?
"Yeah, in all the alerts I could see what's what and understand what needs to be done. Especially with the Map in Child Abduction, that shows me how I can be of help"
"Yeah, it was easily understandable!"
"Yep, it is easily findable on first glance - better than what we have now."
Were you able to act on the information you get?
Were you able to act on the information you get?
"Uh, actually no. It kinda makes me feel bad because that's someone's kid, you know? But I guess that's what's happening - I don't see any other information to act on either and we move on from it. It's bad but I don't know how else to use the info."
"Uh, actually no. It kinda makes me feel bad because that's someone's kid, you know? But I guess that's what's happening - I don't see any other information to act on either and we move on from it. It's bad but I don't know how else to use the info."
"Well, no. It actually takes me time "
"Well, no. It actually takes me time "
"I know that it's a type of alert for the public to be on the lookout for any missing children. It's a good system but I think they could streamline the information better."
"I know that it's a type of alert for the public to be on the lookout for any missing children. It's a good system but I think they could streamline the information better."
What are your views on Amber Alert in general?
What are your views on Amber Alert in general?
"I feel their radius could be improved. Like if I'm in New York and I get an alert for something that's happening in Boston, how would I be of help?"
"I feel their radius could be improved. Like if I'm in New York and I get an alert for something that's happening in Boston, how would I be of help?"
"Well it's a good initiative. But it could be done better."
"Well it's a good initiative. But it could be done better."
How do you feel about the designs?
"It actually seems more seamless - color coded so that I know what alert it is. I like it. The info displayed could be better aligned but in general, it's much better than the existing ones."
"It's pretty cool - Aligning with iOS standards, I love it. I'm curious to see Android version. But much better than cluttered version!"
"It would help so many people if this was implemented. As a community, we could do much more if we had the right information."
Were you able to identify crucial information on first glance?
"Yeah, in all the alerts I could see what's what and understand what needs to be done. Especially with the Map in Child Abduction, that shows me how I can be of help"
"Yeah, it was easily understandable!"
"Yep, it is easily findable on first glance - better than what we have now."
